Building a direct-to-consumer pillow brand from identity to checkout

Client

Remmlo, Calgary

Year

2025

Role

Co-founded venture. Solo on brand, design, photography and build

An orthopedic brand made for the home

Remmlo paired the credibility of an orthopedic pillow with the warmth of something made for the home. Positioning, identity and campaign assets used rounded type, soft forms and a lavender gradient to keep each product benefit clear and approachable.

One product, one path to checkout

The store follows one decision path: pain point, product explanation, comparison, reviews, questions and checkout. Bundle pricing appears at purchase, and the homepage and product page use the same sequence.

Photography built around comfort

Product and lifestyle images were directed, shot and graded to the brand palette, showing softness and comfort in use while keeping the store and campaign work visually consistent.